Reklamní agentura VICOMT

Reklamní agentura VICOMT

Reklamní agentura VICOMT
  • Definition of a target group and its segmentation
  • We help to find a target group. We are able to describe the purchase habits of a target group and its consumer behavior. We are aware of the socio-demography of the target group, its opinions on the way of life and its style of life. That is the starting point for the segmentation of a target group and its aim. We also look for the features of a target group and we try to find out which selected segments makes one group differ from the others.